10 Product and service tips

  • Be difference or better than your competitors
  • Have a range of products – entry level, and the ability to upsell and cross sell
  • Upgrade an existing client to something similar but better, the next level up
  • Cross sell a related but different product or service
  • Take you existing clients on a stepped journey, one level at a time
  • Only ever promise what you can deliver
  • A free trial or money back guarantee is a good way to take business away from your competitors as it removes the risk for the customer
  • Be able to describe your product easily and consistency, make sure your staff can too
  • Understand what problems you solve for your customers
  • Understand the features and benefits of your product/service










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